Service ladder
No "contact for pricing." No 30-minute discovery calls to learn what it costs. Here's the full ladder — from the free newsletter to the $2K/mo advisory retainer.
00
Free
Bi-weekly
My advisor newsletter. One email every other week, 6-minute read, covering one AI system operators can ship in under a week.
01
$500
3 business days
The primary entry point. 45-min discovery, 48-hour written report, 30-min walkthrough. $5K/month recoverable or full refund.
02
$1,000–$3,000
3–5 business days
One scoped no-code workflow, built and handed off. Narrower than a Sprint — designed to ship one automation fast after your Assessment.
03
$2,500–$3,500
2 weeks
One custom integration or AI agent that requires real engineering — API work, custom logic, multi-step reasoning. Where Automation Build stops, Sprint starts.
04
$7,500–$15,000
4–6 weeks
Flagship engagement. 2–3 integrated AI systems across the revenue stack — the point where ROI compounds instead of stacking linearly.
05
$2,000/mo
Month-to-month
The MRR anchor. Monthly optimization, new builds inside the relationship, team training, async support. Offered only after a successful Build.
How the ladder connects
Upsells happen at natural delivery moments, never cold. Clients can stop at any tier and keep everything built to date.
“One of the opportunities in your report — we can build and hand off to your team by end of next week for $1,500.”
“Two of the opportunities here are connected — if we build them together with custom logic, it becomes a 2-week project at $3,000.”
“The workflow we shipped last week — the natural next step is the related workflow that feeds into it. 2 weeks, $3,000.”
“You've got two systems running. The three remaining opportunities work together — if we implement them as one coordinated build, it's 4–6 weeks, $10,000.”
“The build's live. Most clients want ongoing optimization and new builds — monthly advisory is $2,000/mo, month-to-month. First 30 days of post-launch support already included.”
On pricing
Every tier lists a real number you can plan around. Ranges on Automation Build, Sprint, and full Build reflect scope complexity — I quote the specific price before work starts, never after.
Assessment is $500 with a refund guarantee. Sprints and Builds are 50% upfront, 50% on delivery. Retainer is month-to-month with the first month prepaid.
Book the Assessment. If we don't find $5K/month in recoverable waste, I refund it. Everything above is what happens next.